Did you recently started a new business and set it online? Once you start advertising efforts in the digital world the crucial thing is to track and measure the effects so you could be able to tell if efforts reached the goals. Also, having insights into effects of your advertising efforts eases future decisions about what to do next and that means taking control and setting your business on the right track to growth and success. To realize all this you’ll need an appropriate analytic tool, and Google Analytics is the perfects choice for small businesses.
You should install Google analytic from day one, so if you didn’t take this step you better do it now. It’s a free web analytic service provided by Google which primary function is to track and report website traffic. Surely, you want the traffic on your website as much as possible, but data that Google analytics provides are much more than just a number of visitors. It can help you answering very important questions which answers you’ll be using in crafting future decisions.
Google Analytics allows you to answer questions such as:
- What keywords are driving the most traffic to your website?
- How much success are you having with social media?
- In what parts of the world do your visitors live?
- How long are people staying on your website?
- Which pages are most popular?
- From what kind device they access your website?
Google analytics can paint for you the whole picture of your audience, their behavior, and needs.
This practical Google’s web analytic tool has some very insightful features in a form of integrated reporting tools such as Traffic Sources and In-Page Analytics which can provide you info about the routes people took to reach you, what they like and what they are looking for. Also, it will help you to get more conversion and better performance with a help of tools like Multi-Channel Funnels and Attribution which can show you how all of your campaign elements work together so you can prioritize those that work the best. Site Speed and Alerts provide also very useful information about the speed of page loads, quality of placed content, site crashes etc.
As we pointed out in previous articles, if you save your money that usually means you must invest some extra time, and that is the case with Google analytics too, which is free. To realize all the benefits this service can provide for your small business you must spend some time digging through its high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Give it a time and you’ll figure out how to put the data into service.
So, the path you should take with Google analytics can be summed up like this – Measure, Learn, Growth – in that particular order.